Advertisement
Advertise with us
sidenav

The European Union Rejects a Vape Tax...For Now

Advertisement
Advertise with us

The European Union will not tax vapor products — at least, not for now. However, the issue will be revisited next year.

The European Commission, which is the executive authority for the 28-member European Union (EU), announced the decision in a Jan. 12 report to the EU’s Council of Finance Ministers. The report followed a review of the 2011 Directive 2011/64/EU (the “tobacco excise directive”), which mandates requirements and guidelines for taxing tobacco products within the EU.

Vapor products like e-cigarettes and e-liquid are not currently included in the tobacco excise directive.

The commission cited limited data on the vaping market as a reason to not propose a “harmonized” taxation scheme for e-cigarettes, vape tanks or vape mods, and any other vape products at this time. The commission believes data gathered through reporting requirements in the Tobacco Products Directive (TPD) will allow for a better-informed decision in the future.

Quote

European vapers will probably have one fewer advocate at the 2019 talks.

The EU will revisit the taxation idea in 2019, during the next evaluation of the tobacco excise directive. Unfortunately, European vapers will probably have one fewer advocate at the 2019 talks. The United Kingdom is leaving the EU, and even if “Brexit” is not complete before taxation negotiations begin, the U.K. is unlikely to have much sway in those talks.

The commission noted in its report that “opinions on possible health effects of e-cigarettes and, consequently, the appropriate tax treatment largely diverge.” The U.K. is the only current EU member whose government essentially endorses vape pens and e-cigarettes to quit smoking as a harm reduction tool for smokers to.

Nine EU member states have some sort of excise tax — sometimes called a sin tax — on vapor products, according to the Vapor Products Tax website. Those countries are Croatia, Finland, Greece, Hungary, Italy, Latvia, Portugal, Romania, and Slovenia. All of those except Finland also have a tax on heat-not-burn (HNB) products. Additionally, Cyprus and Slovakia have no tax on e-liquid or vapes, but do tax HNB products.

Advertisement
Advertise with us
Vape Market Playbook 2026: A B2B Guide to Revenue & Risk
The latest rules, risks, and winning product trends for 2025–2026.
Free of charge
A $400 industry brief — free today!
image
Advertisement
Advertise with us
Latest Guides & Resources
vaping taxes
Vaping Taxes in the United States and Around the World

Because of declining cigarette sales, state governments in the U.S. and countries around the world are looking to vapor products as a new source of tax revenue.

Wed May 27 2026
Where vaping is banned or restricted
Vape Bans: E-Cigarette Restrictions in the U.S. and Worldwide

A list of vaping product flavor bans and online sales bans in the United States, and sales and possession bans in other countries.

Mon May 4 2026
Article preview image
A One-Stop Shop for Nicotine Pouches? Taking a Look at PouchPoint

A closer look at PouchPoint, an online nicotine pouch store offering competitive pricing, wide selection, and a smooth shopping experience.

Wed Apr 29 2026
Article preview image
Vape Market Playbook 2026: A B2B Guide to Revenue & Risk

A practical, data-driven breakdown of where the vape market is heading—and how to position your business ahead of regulatory and category shifts.

Mon Dec 22 2025
About Authors
Jim McDonald
877 posts

Smokers created vaping for themselves without help from the tobacco industry or anti-tobacco crusaders, and I believe vapers and the vaping industry have the right to continue innovating to give everyone who wants to use nicotine access to safe and attractive non-combustible options. My goal is to provide clear, honest information about vaping and the challenges nicotine consumers face from lawmakers, regulators, and brokers of disinformation. You can find me on Twitter @whycherrywhy

See author’s profile
Vaping360.com strives to be the world's most trusted resource for vapers and smokers. We take pride in our editorial integrity, accuracy, and the honesty of our writers.
Read more about us

Rely on Our Expertise

At Vaping360, we take pride in our deep expertise and years of experience in the vaping industry. Our dedicated team of professionals is committed to leveraging their extensive knowledge to meet your needs and exceed your expectations.

Authenticity

Genuine insights backed by thorough and exhaustive research and testing.

Reliability

Consistent, accurate information from the vaping industry experts.

Empowerment

Transparent and reliable content for confident and informed decision-making.

Make smarter vape business decisions

Explore market-focused news, guides, and data snapshots curated for brands, retailers, and distributors.

about-us-banner
product preview