

IQOS is a revolutionary brand developed by Philip Morris International (PMI), offering adult smokers an innovative alternative to traditional cigarettes through its heat-not-burn technology. Launched in 2014, IQOS has transformed the tobacco industry by providing a smoke-free experience that heats tobacco instead of burning it, thereby reducing the production of harmful chemicals associated with combustion. The IQOS device comprises three main components: a tobacco stick (known as a HeatStick), a battery-powered holder, and a charger. Users insert the tobacco stick into the holder, where it is heated to temperatures below 350°C, releasing a nicotine-containing aerosol without combustion, fire, ash, or the typical smell of cigarettes.
This approach delivers the true taste of tobacco with fewer harmful emissions. As of 2023, IQOS has expanded its presence to over 100 countries, with smoke-free products accounting for nearly 40% of PMI's total net revenue. The brand continues to innovate, introducing advanced models like the IQOS ILUMA, which utilizes induction heating for a more consistent experience. IQOS remains committed to providing scientifically substantiated alternatives for adult smokers seeking to move away from traditional cigarettes.
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