

glo is a flagship heated tobacco product (HTP) brand developed by British American Tobacco (BAT), aimed at offering adult smokers a less harmful alternative to traditional cigarettes. Instead of burning tobacco, glo uses electronic heating to vaporize tobacco sticks at controlled temperatures—around 240-280°C in its newer models—thereby minimizing combustion, producing fewer harmful byproducts, and delivering flavorful steam rather than smoke.
The brand has expanded its technology over time to include models like glo Pro, glo Hyper, and glo Hyper X2, each incorporating improvements such as faster heating, more precise temperature control, sleek design, and enhanced user feedback via LED indicators. Available in over 30 markets globally, glo emphasizes product consistency, technological refinement, and an engineered experience that aligns with BAT’s “smokeless” strategy—offering adult tobacco users alternative devices built on innovation and gradual transition.
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